About & Strategy

Company Profile

Owned and managed by Anup Kumar Sarraf, Sadguru Traders specializes in supplying cement, sand, gravel and other construction materials to retail, construction and industrial sectors. With over 15 years of experience in the building materials industry, we have built a reputation for reliability, quality, and exceptional customer service.

Our strategic location in Ramnagar, Bihar, positions us perfectly to serve the growing construction demand across the state. We maintain strong relationships with leading manufacturers and suppliers, ensuring consistent product availability and competitive pricing for our customers.

Our Mission

To deliver quality building materials with trust and timely service, supporting Bihar's infrastructure development while maintaining the highest standards of customer satisfaction and business integrity.

Our Vision

To be Bihar's most reliable cement dealership with sustainable growth, expanding our reach across the state and becoming the preferred partner for contractors, builders, and government projects.

Key Objectives

Customer Focus

Prioritize customer satisfaction through quality products, competitive pricing, and exceptional service delivery.

Market Expansion

Expand our market presence across Bihar, targeting new customer segments and geographical areas.

Branding & Awareness

Build strong brand recognition and establish ourselves as the go-to cement dealer in the region.

Market Analysis

Bihar's construction industry is experiencing unprecedented growth driven by government initiatives, infrastructure development projects, and increasing urbanization. The state's focus on road construction, housing schemes, and industrial development creates substantial demand for quality building materials.

Our market research indicates strong growth potential across multiple customer segments, with government projects and private construction contributing to sustained demand. The strategic timing of our dealership launch aligns perfectly with this market expansion.

Market Segments & Revenue Projections

Market Segment	Annual Requirement (Bags)	Projected Revenue (₹ Crore)
Construction Companies	200,000	4.0
Contractors	100,000	2.0
Retail Consumers	50,000	1.5
Government Projects	150,000	2.5
Total	500,000	10.0

Funding & Financial Projections

Funding Requirements

Funding Source	Amount (₹ Crore)	Details
Owner's Contribution	1.5	Anup Kumar Sarraf
Bank Loan	3.0	HDFC Bank, 10% interest, 7 years
Working Capital	0.5	Local bank facility
Total Funding	5.0	Complete project financing